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WhyUseApproved
Know who you can trust
There are more businesses and products than ever and it is hard to know as a
pet owner who to trust. With APA Approved, you know the business or
product you use is committed to a higher standard and you can use them with
confidence.
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WhyBecomeApproved
Let your customers know!
You are in business to sell your product or service, and you are committed to
the best, but how do you let pet owners know this? There are many factors that
are important to your success; A good price, a great product or service and an
effective marketing plan. Being APA Approved enhances all aspects of your
business and produces measurable results.
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WhyAPA
20 years; ZERO serious complaints, law suits or questionable practices.
The APA has a spotless reputation. This is because we do what is right every
time. We pass up on huge advertising dollars because we can't afford to be
influenced, we do not approve businesses or products that are questionable, we
establish policies that are fair and in the best interest of our companion
animals; But
we are not elitist. The APA is fair, committed and honest, because you count on us to
be and we owe it to our companion friends.
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APA Approval
The APA Approval department was developed to meet many needs for Pet Owners
and Pet Businesses, as well as ensuring humane treatment of companion animals.
Pet Owner Benefits
- Knowing who to trust: One major problem in the
pet industry has been that pet owners have not known what pet businesses and
service providers they can trust with their pets. Pet business owners range
from fantastic seasoned professionals to dishonest, unethical and inhumane.
While the majority are in the first category, pet owners need to know how to
steer clear of the later.
- Everyone is an expert: Sure, Aunt Sue knows
pets. Everyone has pet advice. Some is great, and some is horrible, the
problem is that both usually sound just as convincing. APA Approval includes
being sure your professionals are reasonable and reliable so the advice you
get is proper or are referred appropriately.
- Consumer Feedback: Every pet owner has the
ability to leave feedback for any APA Approved Business. This feedback is
the heart of the ongoing approval process.
- Mediation: Any unresolved issue between an APA
Member and APA Approved business will receive non biased mediation free of
charge.
Business Benefits
- Get more new customers: When someone is new to
your area, gets a new pet or just is looking for a new pet service provider,
the APA Approval makes the choice easy.
- Keep more of your existing customers: So you
are very busy, that's great. You've done 1/2 of your job. Keeping
those customers is just as tough as getting them in the first place.
Customers not only need to know you have an ongoing commitment to providing
the highest quality service, but validation that you are providing the
service behind the scenes that they hope you are. APA Approval provides
this.
- Receive referrals directly from the APA: With
hundreds of new members each hour, APA Members look to us to refer reputable
businesses.
- Sell the Guardian Membership at your business:
Being able to sell the APA Guardian Membership at your business allows you
to not only bring in additional profits, but a closer relationship to your
customers (see details).
- Use the APA Approved Logo: You earn it, use
it! Increase the effectiveness of all of your advertising.
Product Benefits
- Stand Out: There are thousands of pet products
but the APA will only consider and Approve the products that offer real
world value for pet owners.
- Better Distribution: Wholesalers appreciate
quality products and look for APA Approved products because they are higher
quality, sell easier and receive fewer complaints and returns.
- Higher Sales: Many pet owners have just
seconds when deciding what to buy, the APA Approval Logo makes for easy
decisions between similar approved and non approved products.
- Better Advertising Dollar: The APA Approval
Logo makes your advertising much more effective with better results, faster.
Questions? You can always talk with a professional at the APA.
800-APA-PETS
Marcie Sapp, Program Director - Joined APA in 1993
With her American Bulldog "Stella"
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